Sunday, March 17, 2013

Album Review: The Millionaires "Tonight"

"Tonight" is the first album released by scene queens The Millionaires. These gals are no strangers to the music scene, seeing as they have been around since 2007. However, this is their first official release and, I believe, they waited just long enough. I wouldn't say that their has "matured," but it has been structured. The Millionaires have created an image and that picture shines through wonderfully with their rookie album.

Pros:
When you first turn on the record, you initially see what these girls are all about. They're shallow, outrageous, covered in glitter and ready to party. Honestly, that's not an insult. This album had me closing my eyes and reliving some of my favorite memories at house parties and had me planning for crazy nights to come. The melodies are so catchy and their voices are like cotton candy to the ears (meaning it's probably bad for you, but damn it's so fantastic).

The Millionaires are equal parts Cascada, Ke$ha and Katy Perry. They have Cascada's melodic chorus, Ke$ha's raunchiness and Katy Perry's lyrical content and feel-good attitude. The chorus of "Get Away" demonstrates this and will be reigning in my head all day tomorrow. "One in a Million" is rather cliche, but still fantastic, especially with the use of their band name in the name. This song screamed "summer" to me. It just felt so wonderful. "I remember the day you left me..." sounds like it was said in a sincere fashion.

My favorite song out of them all is, without a doubt, "Kitty Go Hello." With it's beautifully catchy hook, subtle hints, innuendos and provocative cuteness, I cannot turn it off. I want to hear this in a club full of college kids just having a great time. When I first heard it, I just wanted to jump around smile. The verses are sort of rapped, but done in a way that is still melodic. This song is lusty and Loveable. A hit for sure.



Lines I Liked:
"I'm kinda sweet and fake, like Splenda ... Raw, raw, raw, like sushi." -Boss Bitch
"What we got is raw. Babe, you know I like it rare." -Kitty Go Hello
"Give me that Andrea. 4 Loko everyday. Give me that UV. Cheap alcohol, please. Straight A student, honor roll. Sneaking vodka in detention." -Drinks On Me
"I see you have the same friends. Same job where you just blend in." -One In A Million
"You're meant for me, we belong together. Just wait and see, it's you and me forever." -Jack



Cons:
If the Millionaires want to rap, they should do it on mixtapes, not their actual albums. I get a wanna-be-white-Nicki-Minaj feel when they start rhyming. The delivery is too spoken and not done with enough flow. They sound a bit too cocky for my taste. They rapped too much about money. They sound wonderful when singing...why challenge that?

I would have also liked to see at least one more theme on the album. I dig that they're about partying, but that's all there really was. One more breakup song would have been fun. Possibly one about getting revenge by torching an ex's house. Something the girls can get behind and blast when they're pissed. I also found that, while it was one of my favorite songs on the album, "K Thx Bye" sounded just like "Endless Summer" by Cascada. Doesn't mean it was bad, which it wasn't, but it seemed very similar.

My least favorite song had to be "Boss Bitch." It was a bit too trashy and the hook was too repetitive. I don't like white girls saying "yo" for some reason. It just seems unauthentic. This song was superficial in a bad way. However, I will say their one liners were rather clever, but not even this or the backup vocals on the hook could redeem it. I'm sorry girls, but you could have done better with this one!


Lines I Hated:
"We counted these stacks like 1,2,3. My paper be overflowing." -Drinks On Me
"So I realized I need it super-sized. Honey, you have a small dick, FYI." -K Thx Bye
"If he got a table, every girl knows what that means. Booze, money, drugs and of course he got that big D." -Put It In the Air
 "Hey dirty boy, you're looking hot, hot, hot. Show me your money." "Fuck Me" Eyes



Production: 
Khris Lorenz deserves a medal. The effects and 404s made me feel like I was raving. The bass wasn't too obnoxious, but it got the feet moving. The sound was so full and the girls' voices were so clear. It's like they were talking right in your ear, and as a heterosexual male, that made my knees go weak just a bit.

The production on "21" was exceptional. They took a song that could have been rather basic, cut it up, added to it and made it a "forever young" anthem. The mix was phenomenal. My only harsh critique is that I would have liked to see more real instruments thrown in. "Jack" was the only song I noticed that had a prominent guitar part. However, the "fake" sound matches the girls' style, and if that's what the producers were going for, they did a damn good job.


The Future:
These girls are truly the horrible role models girl need nowadays. This is a weekend album, meaning you won't listen to this expecting to have an existential revelation. You turn it on to have a good time! Because of this, I feel it will succeed. I hope to hear these songs on the mainstream radio. It has the mainstream sound, but the Millionaires have a "bad girl" aesthetic. They're carefree, happy and drunk. They're that girl getting down on the floor at the party; she's not gonna talk your ear off, but she'll give you something else to remember. If they stick to pop music, they will own the music scene. If they choose the path, the outcome may not be so wonderful. However, their hooks and club beats give them a great chance to make it big this time around.


On a scale of 1-10, 1 being don't listen, 5 being just YouTube it and 10 being buy this right now, I would give this album an 8.8.


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